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Search Campaign Manager

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about this role

The Search Campaign Manager is responsible for the day-to-day launching, pacing, and delivery for a number of paid search campaigns across multiple clients. You will be building campaigns with an emphasis on attention to detail and optimizing those campaigns based on data driven decisions to increase your channel’s performance. You will be a part of a wider team and will share the responsibilities of ensuring overall marketing goals are met for your client. You are passionate about search and strive to fully understand the capabilities of how it can meet and deliver on business goals.

campaign management
  • Build, manage, and optimize complex performance driven media campaigns in Google Ads and Microsoft Ads.

  • Traffic and tag your own campaigns within the platforms used on your client roster.

  • Troubleshoot campaign delivery and pacing issues, addressing items such as disapproved ads, slow delivery, tracking, and reporting discrepancies.

  • Follow internal quality assurance steps for campaigns built by other team members and keep all documentation up to date according to the outlined process.

campaign analysis
  • Leverage the internal reporting dashboard and your own data analysis to fully understand the key metrics for your campaigns.

  • Provide notes on performance for weekly client reports and present results using the dashboard on client scheduled calls.

  • Keep up-to-date on new and upcoming changes to the platforms you manage and have a proactive approach to trials of new features.

  • Keep abreast of the daily pacing and performance of your campaigns and highlight any areas of concern to your manager and Client Service contact.

  • Work with your internal Client Service team to keep them updated on client deliverables and the status of ongoing projects.

  • Communicate effectively with external vendors and platforms on your clients behalf.

  • Attend client meetings as needed and provide technical support and assistance to the Client Service team as required.

  • Thorough understanding of the search platforms for execution, traffic, tagging, and reporting.

  • Experience with shopping campaigns and feeds across all available platforms.

  • Experience with on-site analytic tools (Adobe/Google), Google My Business, Google Merchant Centre, and Salesforce.

  • Able to use both Google Sheets/Excel and Google Slides for effective analysis and performance reporting.

  • Manage multiple deliverables and seamlessly transition among them through prioritization.

  • Have a passion for Search demonstrated through active participation in client and vendor meetings.

  • 3-5 years of hands-on experience in managing paid search media campaigns with performance driven goals.

apply now

Are you located in Ontario?*
Have you worked in an agency before?*
While we’re remote, your first week of onboarding and our quarterly agency meetings happen at our share space office in Kitchener, are you able to commute there: (required)*
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