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Social Campaign Manager

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about this role

The Social Campaign Manager is responsible for the day-to-day for a number of paid and organic social media campaigns. You will be responsible for content creation (written and visual), scheduling, launching, pacing, delivery and optimizations for all of our clients social media campaigns. You will be building campaigns with an emphasis on attention to detail and optimizing those campaigns based on data driven decisions to increase your channel’s performance. You will be a part of a wider team and will share the responsibilities of ensuring overall marketing goals for each client are met. You are passionate about social media and strive to fully understand the capabilities of each platform and how it can meet and deliver on business goals.

paid campaigns
  • Build, manage, and optimize performance driven social media campaigns in Meta, TikTok, Snap, Pinterest, LinkedIn, and Twitter.

  • Traffic and tag your own campaigns within the platforms used on your client roster.

  • Troubleshoot campaign delivery and pacing issues, addressing items such as disapproved creative, slow delivery, tracking, and reporting discrepancies.

  • Follow internal quality assurance steps for campaigns built by other team members and keep all documentation up to date according to the outlined process.

  • Keep abreast of the daily pacing and performance of your campaigns and highlight any areas of concern to your manager and Client Service contact.

  • Work with your internal Client Service team to keep them updated on client deliverables and the status of ongoing projects.

organic content
  • Generate a monthly content calendar adhering to the agreed upon posting schedule and create any imagery needed through Canva and client supplied assets.

  • Review the monthly content calendar with the Client Service team and clients, make adjustments based on feedback provided.

  • Schedule posts and review platforms to ensure posts are live with accurate information.

  • Keep abreast of the results and trends to make recommendations for future months activity based on performance.

campaign analysis
  • Leverage the internal reporting dashboard and your own data analysis to fully understand the key metrics for your campaigns.

  • Provide notes on performance for weekly client reports and present results using the dashboard on client scheduled calls.

  • Keep up-to-date on new and upcoming changes to the platforms you manage and have a proactive approach to trials of new features

  • Communicate effectively with external vendors and platforms on your clients behalf.

  • Attend client meetings as needed and provide technical support and assistance to the Client Service team as required.

  • Thorough understanding of the Social platforms for execution, traffic, tagging, and reporting.

  • Experience with shopping campaigns and feeds across all available platforms.

  • Experience with on-site analytic tools (Adobe/Google), Google My Business, Google Merchant Centre, and Salesforce.

  • Able to use both Google Sheets/Excel and Google Slides for effective analysis and performance reporting.

  • Manage multiple deliverables and seamlessly transition among them through prioritization.

  • Have a passion for Social demonstrated through active participation in client and vendor meetings.

  • 3-5 years of hands-on experience in managing paid Social media campaigns with performance driven goals.

apply now

Are you located in Ontario?*
Have you worked in an agency before?*
While we’re remote, your first week of onboarding and our quarterly agency meetings happen at our share space office in Kitchener, are you able to commute there: (required)*
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